Journal / ProcessThree questions before the first sketch
What we ask every client before drawing a single line.
Amin Al RahmaFounder, Contrast · 4 min readاقرأ بالعربية Before any sketch, we ask three questions. The answers become the brief.
- What should people feel in the first three seconds?
- What would you never want to be mistaken for?
- What would customers miss if you disappeared tomorrow?
If a client can answer all three in one sentence each, the identity is half done.