Brand strategy & identity
Positioning, naming support and a full visual identity, built from one idea.
(Services)
What we do.
Six ways in. Most clients start with strategy and identity, then grow into a full system.
Visual language systems
The rules that keep a brand itself across every screen and surface.
Packaging
From structure to shelf, designed to be picked up.
Social media design
A system your team can post with every week.
Campaign art direction
Concept, shoot direction and rollout.
Content & copywriting
One voice, in Arabic and English.
(Process)
Idea before form.
- 01 · Week 1
Idea
Strategy first. We find what the brand stands for and who it speaks to.
- 02 · Week 2
Feeling
We decide what people should feel in the first three seconds.
- 03 · Weeks 3-5
Design
Identity, language and system, built in Arabic and English together.
- 04 · Week 6
Impression
Guidelines and templates so the brand stays itself everywhere.
(Packages)
Start where you are.
Prices in USD. Every project starts with an intro meeting and a written proposal.
Start
For new brands that need a strong first step.
From [price]- Logo & symbol
- Colour & type
- Mini guidelines
- Social starter set
Identity
A full identity, ready for every surface.
From [price]- Brand strategy
- Full visual identity
- Brand guidelines
- Stationery & templates
Signature
Strategy, identity and system, in Arabic and English.
From [price]- Everything in Identity
- Bilingual system
- Packaging or campaign
- 3 months of support
Social
A monthly system your team can post with.
[price] / month- Monthly content plan
- Designed posts & stories
- Templates
- Monthly review
(FAQ)
Good questions.
How long does an identity take?
Most identity projects take five to seven weeks, from the first meeting to the final guidelines. Signature projects take longer because we build the Arabic and English system together.
Do you work outside the Gulf and Iraq?
Yes. We work remotely with brands anywhere. Our focus is the Gulf and Iraq because that is the audience we know best.
Can you design in Arabic and English together?
That is how we work on every project. Both scripts are designed from the first sketch, never translated at the end.
What do you need from us to start?
A short intro meeting, access to what you already have, and one person on your side who can make decisions.
Do you offer a free brand review?
Yes. Every week we review five brands for free. Send your brand from the contact page and we reply within two working days.
(06) Start a project
Have a brand worth defining?
hello@contrastcreative.coTell us about your brand
Free brand review every week. Reply within two working days.