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(Work) · Case study

Not branded, decorated

A poster series that names the problem most brands in the region have.

Client
Contrast
Service
Poster series
Year
2026
Market
Gulf · Iraq
you’re not branded - you’re just decorated
Image · Not branded, decorated, identity in use
01 The challenge

Everyone thinks they have a brand.

Most owners believe a logo and a colour are a brand. We needed a line sharp enough to make them look again.

02 The idea

Say it plainly.

Black posters, white type, no image. The sentence does the work, in Arabic and English.

03 The system
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