From idea to identity
Our own launch campaign: the four steps every Contrast identity goes through.
From idea
to identity
Image · From idea to identity, identity in useA studio nobody knew yet.
A new studio has no portfolio to hide behind. We had to show how we think before we could show what we made.
Show the process, not the portfolio.
Idea, feeling, design, impression. Four posters, one red, one sentence each. The campaign is the method.
Image · Poster · Idea
Image · Poster · Impression
Image · Launch grid
Next projectNot branded, decorated